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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): August 2, 2006

                                  GUESS?, INC.
             (Exact name of registrant as specified in its charter)

                                    Delaware
                 (State or other jurisdiction of incorporation)

              1-11893                                 95-3679695
     (Commission File Number)              (IRS Employer Identification No.)

              1444 S. Alameda Street Los Angeles, California 90021
               (Address of principal executive offices) (Zip Code)


       Registrant's telephone number, including area code: (213) 765-3100

                                 Not applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]  Written communications pursuant to Rule 425 under the Securities
     Act (17 CFR 230.425)

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange
     Act (17 CFR 240.14a-12)

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

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ITEM 2.02. RESULTS OF OPERATIONS AND FINANCIAL CONDITION. Guess?, Inc. issued a press release on August 2, 2006. The press release announced its financial results for the quarter ended July 1, 2006. The press release is attached hereto as Exhibit 99.1. The information in this Form 8-K is being furnished under Item 2.02 and shall not be deemed to be "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing. ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS. (d) Exhibits. The following exhibit is furnished herewith: 99.1 Press Release of Guess?, Inc. dated August 2, 2006 (financial results for the quarter ended July 1, 2006) 2

SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, Guess?, Inc. has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Dated: August 2, 2006 GUESS?, INC. By: /s/ Maurice Marciano ------------------------------ Maurice Marciano Co-Chairman of the Board, Co-Chief Executive Officer and Director 3

EXHIBIT INDEX EXHIBIT NO. DESCRIPTION - ----------- ------------------------------------------------------------------ 99.1 Press Release of Guess?, Inc. dated August 2, 2006 (financial results for the quarter ended July 1, 2006) 4

                                                                    Exhibit 99.1

GUESS?, INC.                                                        NEWS RELEASE

FOR IMMEDIATE RELEASE        Contacts:       Carlos Alberini
                                             President & Chief Operating Officer
                                             (213) 765-3582

                                             Dennis R. Secor
                                             SVP & Chief Financial Officer
                                             (213) 765-3504

                                             Joseph Teklits
                                             Integrated Corporate Relations
                                             (203) 682-8258

      GUESS?, INC. REPORTS RECORD REVENUES AND EARNINGS FOR SECOND QUARTER
      --------------------------------------------------------------------

             Q2 EPS MORE THAN TRIPLES VS. LAST YEAR, $0.30 VS. $0.09
             -------------------------------------------------------

                         COMPANY RAISES Q3 EXPECTATIONS
                         ------------------------------

                         -- JULY COMP SALES UP 10.7% --
                         ------------------------------

     SECOND QUARTER HIGHLIGHTS
     -------------------------

     -    All segments delivered revenue growth and improved operating margin

     -    Revenues increased 30% to $231.0 million; comparable store sales up
          17.4%

     -    Gross margin increased 270 basis points and SG&A expense rate
          decreased 240 basis points

     -    Operating margin improved 510 basis points to 9.5%

     -    Net earnings grew 230% to $13.7 million

     SIX MONTHS HIGHLIGHTS
     ---------------------

     -    Revenues grew 24% to $490.0 million; comparable store sales up 15.8%

     -    Operating margin improved 400 basis points to 9.8%

     -    Net earnings increased 136% to $29.1 million

Los Angeles, CA, August 2, 2006 - Guess?, Inc. (NYSE:GES) today reported
financial results for the second quarter ended July 1, 2006.

SECOND QUARTER RESULTS - ---------------------- For the second quarter ended July 1, 2006, the Company reported that net earnings increased by 230% to $13.7 million compared to net earnings of $4.2 million for the quarter ended July 2, 2005. Diluted earnings per share increased 233.3% to $0.30 per share in the current quarter versus $0.09 per share in the second quarter last year. Paul Marciano, Co-Chairman and Co-CEO, commented, "We are very pleased with our financial performance this quarter. We exceeded revenue and earnings targets in all our businesses, and delivered record revenues and earnings for the period. Our revenue growth was driven by a very positive customer response to our product assortment and mix, improved execution within our North American retail and wholesale divisions, and the continued success of our European and licensing businesses. This performance underscores the global opportunities we have to continue to seek out new markets and to grow the Guess? brand internationally. Mr. Marciano continued, "Our improved operating margin performance during the period highlights management's focus on the bottom line. We were able to increase gross margins and leverage SG&A expenses considerably. As we entered the back-to-school selling season, our inventories were very clean and the initial sell throughs for seasonal product have been very encouraging, as demonstrated by our July same store sales increase of 10.7%. While we remain cautious regarding consumer spending and customer traffic, we are confident about our business growth in Europe and licensing expansion in all categories." Total net revenue for the second quarter of 2006 increased 29.6% to $231.0 million from $178.2 million in the second quarter of 2005. The Company's retail stores in the U.S. and Canada generated revenue of $163.9 million in the 2006 second quarter, a 23.4% increase from $132.9 million, as reported in the prior year period. Comparable store sales increased 17.4% during the second quarter of 2006 versus the prior year period. Net revenue from the Company's wholesale segment increased 18.2% to $30.8 million in the second quarter of 2006 from $26.1 million in the prior year period. Net revenue from the Company's European operations segment increased 130.1% to $22.8 million in the second quarter of 2006, compared to $9.9 million in the prior year period. Licensing segment net revenue increased 44.1% to $13.4 million in the second quarter of 2006 from $9.3 million in the prior year period. The Company operated 320 retail stores in the U.S. and Canada at second quarter-end 2006 versus 301 stores a year earlier. Operating margin in the second quarter improved 510 basis points to 9.5%, compared to the prior year's quarter. This margin expansion was driven by a gross margin increase of 270 basis points to 40.0%, coupled with an SG&A expense rate reduction of 240 basis points to 30.5% in the period. SIX MONTHS RESULTS - ------------------ For the six months ended July 1, 2006, the Company reported that net earnings increased 136.3% to $29.1 million compared to net earnings of $12.3 million for the six months ended July 2, 2005. Diluted earnings per share increased 128.6% to $0.64 per share in the current six-month period versus $0.28 per share in the comparable period last year. The six months ended July 1, 2006 had 182 days compared to 183 days in the six months ended July 2, 2005. 2

Total net revenue increased 24.4% to $490.0 million in the 2006 six-month period from $393.8 million in the prior year period. The Company's retail stores in the U.S. and Canada generated revenue of $302.9 million for the first six months of 2006, an increase of 21.5% from $249.4 million for the prior year period. Comparable store sales increased 15.8% during the first six months of 2006. Net revenue from the Company's wholesale segment in the first six months of 2006 increased 7.8% to $61.6 million from $57.1 million in the first six months of 2005. Net revenue from the Company's European operations segment increased 47.3% to $98.0 million in the first six months of 2006, compared to $66.6 million in the prior year period. Licensing segment net revenue was $27.5 million in the first six months of 2006, a 32.5% increase from $20.7 million for the same prior year period. Operating margin for the first six months of 2006 improved 400 basis points to 9.8%, compared to the prior year's period. This margin expansion was driven by a gross margin increase of 220 basis points to 40.0% and better SG&A expense leverage, with a rate decrease of 180 basis points to 30.2% in the period. JULY 2006 RETAIL SALES AND OUTLOOK UPDATE - ----------------------------------------- The Company also reported retail sales for its stores in the U.S. and Canada for fiscal July 2006. Total July retail sales for the month ended July 29, 2006 were $52.7 million, an increase of 16.3% from sales of $45.3 million for the month ended July 30, 2005. Comparable store sales for July 2006 increased 10.7% compared to July 2005. The Company now expects overall revenues for the third quarter to increase slightly more than 20%, which represents an increase from its previous guidance for the period. This increase is primarily driven by the forecasted business for the Company's European and wholesale segments for the third quarter. The net impact of the change in guidance should result in a net earnings improvement over previous guidance for the third quarter in the range of $1.5 million to $2.0 million, or $0.03 to $0.04 per share. The Company will hold a conference call at 4:30 pm (ET) on August 2, 2006 to discuss the news announced in this press release. A live webcast of the conference call will be accessible at www.guess.com via the "Investor's Info" link from the "Guess?, Inc." section of the site. The webcast will be archived on the website for 30 days. Guess?, Inc designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories and related consumer products. At July 1, 2006, the Company operated 320 retail stores in the United States and Canada. The Company also distributes its products through better department and specialty stores around the world. For more information about the Company, please visit www.guess.com. Except for historical information contained herein, certain matters discussed in this press release, including statements concerning the Company's future prospects and guidance for the third quarter of 2006, are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are only expectations, and involve known and unknown risks and uncertainties, which may cause actual results in future periods to differ materially from what is currently anticipated. Factors which may cause actual results in future periods to differ materially from current expectations include, among other things, our ability to anticipate consumer preferences, effectively operate our retail stores, effectively manage inventories, successfully execute our strategies, including our supply chain and international growth strategies, and general economic conditions and consumer confidence. In addition to these factors, the economic and other factors identified in the Company's most recent annual report on Form 10-K and other filings with the Securities and Exchange Commission, including but not limited to the risk factors discussed therein, could cause actual results to differ materially from current expectations. 3

GUESS?, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (dollars in thousands, except per share data) THREE MONTHS ENDED SIX MONTHS ENDED ------------------------------------------- ------------------------------------------- July 1, July 2, July 1, July 2, 2006 2005 2006 2005 -------------------- -------------------- -------------------- -------------------- $ % $ % $ % $ % Net revenue Product sales $ 217,601 94.2% $ 168,913 94.8% $ 462,544 94.4% $ 373,107 94.7% Net royalties 13,436 5.8% 9,322 5.2% 27,471 5.6% 20,736 5.3% --------- -------- --------- -------- --------- -------- --------- -------- 231,037 100.0% 178,235 100.0% 490,015 100.0% 393,843 100.0% Cost of product sales 138,584 60.0% 111,757 62.7% 293,930 60.0% 245,142 62.2% --------- -------- --------- -------- --------- -------- --------- -------- Gross profit 92,453 40.0% 66,478 37.3% 196,085 40.0% 148,701 37.8% Selling, general and administrative expenses 70,595 30.5% 58,717 32.9% 148,218 30.2% 125,786 32.0% --------- -------- --------- -------- --------- -------- --------- -------- Earnings from operations 21,858 9.5% 7,761 4.4% 47,867 9.8% 22,915 5.8% Other (income) expense: Interest expense 1,627 0.7% 1,508 0.8% 3,271 0.7% 3,262 0.8% Interest income (1,411) (0.6)% (458) (0.2)% (2,621) (0.5)% (893) (0.2)% Other, net (1,172) (0.5)% --- --- (1,172) (0.2)% --- --- --------- -------- --------- -------- --------- -------- --------- -------- Earnings before income taxes 22,814 9.9% 6,711 3.8% 48,389 9.8% 20,546 5.2% Income taxes 9,080 4.0% 2,547 1.5% 19,259 3.9% 8,219 2.1% --------- -------- --------- -------- --------- -------- --------- -------- Net earnings $ 13,734 5.9% $ 4,164 2.3% $ 29,130 5.9% $ 12,327 3.1% ========= ======== ========= ======== ========= ======== ========= ======== Net earnings per share: Basic $ 0.30 $ 0.09 $ 0.65 $ 0.28 Diluted $ 0.30 $ 0.09 $ 0.64 $ 0.28 Weighted number of shares outstanding: Basic 45,242 44,238 45,105 44,219 Diluted 45,933 44,703 45,838 44,677 4

GUESS?, INC. AND SUBSIDIARIES CONSOLIDATED SEGMENT DATA (in thousands) THREE MONTHS ENDED SIX MONTHS ENDED --------------------------- --------------------------- July 1, July 2, July 1, July 2, 2006 2005 2006 2005 ------------ ------------ ------------ ------------ Net revenue: Retail operations $ 163,948 $ 132,908 $ 302,906 $ 249,403 Wholesale operations 30,827 26,087 61,624 57,146 European operations 22,826 9,918 98,014 66,558 Licensing operations 13,436 9,322 27,471 20,736 ------------ ------------ ------------ ------------ $ 231,037 $ 178,235 $ 490,015 $ 393,843 ============ ============ ============ ============ Earnings (loss) from operations: Retail operations $ 20,988 $ 13,457 $ 23,109 $ 10,049 Wholesale operations 3,550 279 5,930 2,406 European operations (2,326) (4,853) 18,853 11,000 Licensing operations 12,040 7,906 24,325 17,050 Corporate overhead (12,394) (9,028) (24,350) (17,590) ------------ ------------ ------------ ------------ $ 21,858 $ 7,761 $ 47,867 $ 22,915 ============ ============ ============ ============ 5

GUESS?, INC. AND SUBSIDIARIES SELECTED CONDENSED CONSOLIDATED BALANCE SHEET DATA (in thousands) JULY 1, DECEMBER 31, JULY 2, 2006 2005 2005 ---------- -------------- ---------- ASSETS Cash and cash equivalents $ 197,346 $ 171,549 $ 88,273 Receivables, net 75,782 81,762 74,399 Inventories, net 127,425 122,037 113,206 Other current assets 33,323 32,670 26,307 Property and equipment, net 158,675 144,007 121,430 Other assets 105,561 81,349 61,710 ---------- -------------- ---------- Total Assets $ 698,112 $ 633,374 $ 485,325 ========== ============== ========== LIABILITIES AND STOCKHOLDERS' EQUITY Current installments of notes payable, long-term debt and capital lease $ 27,085 $ 35,051 $ 37,015 Other current liabilities 198,025 182,175 122,659 Notes payable, long-term debt and capital lease, excluding current installments 48,154 53,199 50,848 Other long-term liabilities 88,351 74,656 43,938 Stockholders' equity 336,497 288,293 230,865 ---------- -------------- ---------- Total Liabilities and Stockholders' Equity $ 698,112 $ 633,374 $ 485,325 ========== ============== ========== 6

GUESS?, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED CASH FLOW DATA (in thousands) SIX MONTHS ENDED --------------------------- JULY 1, JULY 2, 2006 2005 ------------ ------------ Net cash provided by operating activities $ 63,272 $ 24,419 Net cash used in investing activities (32,004) (41,389) Net cash used in financing activities (6,490) (334) Effect of exchange rates on cash 1,019 (426) ------------ ------------ Net decrease in cash and cash equivalents 25,797 (17,730) Cash and cash equivalents at the beginning of the year 171,549 106,003 ------------ ------------ Cash and cash equivalents at the end of the period $ 197,346 $ 88,273 ============ ============ SUPPLEMENTAL INFORMATION: Depreciation and amortization $ 17,580 $ 16,985 Rent 40,646 34,433 7

GUESS?, INC. AND SUBSIDIARIES RETAIL STORE DATA U.S. AND CANADA SIX MONTHS ENDED ------------------------ JULY 1, JULY 2, 2006 2005 --------- --------- Number of stores at the beginning of the year 315 287 Store openings 15 21 Store closures (10) (7) --------- --------- Number of stores at the end of the period 320 301 ========= ========= Total store square footage at the end of the period 1,567,000 1,508,000 ========= ========= 8