NEW YORK--(BUSINESS WIRE)--Apr. 16, 2019--
GUESS introduces actress, model and global influencer Amy Jackson
starring alongside Italian model, DJ and music producer Andrea Damante
shot in the new advertising campaign celebrating GUESS 1981 Los
Angeles, a new fragrance for men and women.
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Introducing the GUESS 1981 Los Angeles Fragrance Advertising Campaign (Photo: Business Wire)
The campaign, art directed by Paul Marciano, Creative Director of
GUESS?, Inc., and shot by LA based photographer, Josh Ryan, underscores
the inspiration behind the GUESS 1981 Los Angeles fragrance - a time
when GUESS’ heritage was born. Photographed in California’s Malibu
Canyon, the campaign channels the elegance of a true iconic GUESS Girl.
The new fragrances for men and women are translated into the campaign
photo shoot by pulling inspiration from the Los Angeles mountains,
deserts and seascapes at sunset. This carefree, sensual embodiment of
California embraces the adventurous spirit of GUESS.
“Our new fragrance, GUESS 1981 Los Angeles, is the first in our
partnership with Inter Parfums and CEO Jean Madar, who has had
incredible success in building and cultivating premiere fragrances.
Their diverse portfolio is the perfect home for the GUESS brand,” says
Marciano.
Campaign star Amy Jackson says, “I have dreamt of being a GUESS girl for
as long as I can remember, and I’m thrilled to join the GUESS family for
the launch of their new fragrance GUESS 1981 Los Angeles. It was an
unforgettable day filming from a remote location overlooking the ocean.
We had a stunning view over LA, it was magical.”
“I have always looked admiringly at the GUESS campaigns, which made me
dream about a world of style and happiness,” says Andrea Damante. “When
Paul Marciano asked me to be the face of the new GUESS fragrance
campaign, of course I said YES! It’s like being one of the heroes I
remember looking at when I was young.”
GUESS 1981 Los Angeles Women is made with a succulent mélange of
redcurrant, juicy mandarin and a touch of pear. Sun-drenched jasmine
petals, blush peonies and orange flower glisten at the heart of the
fragrance, while apricot nectar adds a bit of sweetness to the scent.
Vanilla, praline and sensual musk from the base wrap around you cozily,
adding to the sophisticated warmth of cedarwood and Ambrox. Channeling
the modern GUESS man and the dualities of LA, GUESS 1981 Los Angeles Men
completes the duo with its fresh, masculine and sexy energy. The
textural top notes deliver an aromatic combination of pepper, plum and
bergamot, boosted by bracing spearmint and ginger. The warm, woody
background adds exciting contrast with its perfectly blended notes of
tobacco and amber.
Look for these GUESS images beginning April 2019 in top fashion and
lifestyle magazines, at www.GUESS.com,
on GUESS’ social platforms, in GUESS retail stores, outdoor media,
online, and on collateral materials.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of February 2, 2019, the Company directly operated 1,161 retail stores
in the Americas, Europe and Asia. The Company’s licensees and
distributors operated 558 additional retail stores worldwide. As of
February 2, 2019, the Company and its licensees and distributors
operated in approximately 100 countries worldwide. For more information
about the Company, please visit www.guess.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190416005391/en/
Source: GUESS?, Inc.
Kaitlyn Quail
GUESS?, Inc.
212.852.0568
kquail@guess.com
